Day in a life of an IMC student

You may all be curious as to what a typical day looks like for an IMC student, so let me go ahead and take you through what today looked like.

9am-11am class (Consumer Insight)

In consumer insight class we listened to our own classmates present a case study. We then discussed the issues of the case.

11am-1pm class (Marketing Management)

In marketing management class we also discussed a case. Classmates volunteered their strategic options to discuss with the rest of the class.

Our entire IMC class is divided into 2 groups for the purpose of smaller classes. Depending on which group you are in, you may have Marketing Management first, then Consumer Insight second. During our second class we were informed to attend a presentation by an agency called Business for Diplomatic Action immediately following class. It isn’t unusual to find yourself spending your afternoon attending presentations (usually you know ahead of time).

1pm-2pm (agency presentation)

After the presentation you have the option of going home or you can choose to attend the Statistics review session held by the TA.

3-5pm (statistics review session)

At the review session you can ask questions about the material or request practice problems to be worked out.

This evening is the launch of the 2008 JIMC (journal for integrated marketing communications). Many people will choose to attend. There will be refreshments, drinks and a speaker. Following the launch there will be an after party in downtown Evanston.

I hope this gives you a good sense of what a typical day looks like. If you have any additional questions, please leave a comment and we’ll get back to you ASAP. Thanks.