To further your IMC knowledge... some relevant reading materials

Although one main purpose of this blog is to share our insights about what IMC is, we realize that we are by no means experts (yet!). Therefore, to help you on your journey into the world of IMC, here are some books that you might want to check out. Please note: we have not all read all of these books, they are merely provided here to highlight some of the topics that we explore. Please feel free to include in a comment on this post other books that you think the readers (and authors) of this blog might find helpful!

Books by Current Faculty:
Brand Babble: Sense and Nonsense About Branding by Don E. Schultz and Heidi Schultz
Business to Business Marketing Research by Martin P. Block and Tamara S. Block
Customer Equity: Building and Managing Relationships As Valuable Assets by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas
The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns by Don E Schultz and Heidi Schultz
Integrated Marketing Communications: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterborn
The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz, Stanley Tannenbaum, and Robert F. Lauterborn
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Philip J. Kitchen and Don Schultz
Strategic Database Marketing by Robert Jackson and Paul Wang
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz and Guy Kawasaki

Other Interesting Reading Materials:
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp
Authenticity: What Consumers Really Want by James H. Gilmore and B. Joseph, II Pine
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
The Cult of the Amateur: How Today's Internet is Killing Our Culture by Andrew Keen
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell
Integrated Marketing Communications by David Pickton and Amanda Broderick
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Marketing Communications: An Integrated Approach by Paul Russell Smith and Jonathan Taylor
Purple Cow by Seth Godin
Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series) by Johanna Katarina Moisander
Scoring Points: How Tesco Continues to Win Customer Loyalty by Clive Humbly, Terry Hunt, and Tim Phillips
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell