First Quarter classes

Here's a peek into our first quarter classes as full-time IMC students.

1. Consumer Insight by Gerri Henderson and Ashlee Humphreys
2. IMC Marketing Management by Jacquelyn Thomas
3. Communication Skills and Persuasive Messages by George Harmon and Clarke Caywood
4. Marketing Research and Statistics by Edward Malthouse

Consumer Insight covers both background material from the behavioral sciences and techniques of consumer analysis used in marketing practice. The course is directed at students preparing for brand management, advertising, consulting, and marketing research positions. The main assignments are observation assignment, interview assignment, case presentation and final exam.

IMC Marketing Management is structured so that students receive lecture(s) on course material then immediate application through different case analysis. Some course topics we've covered so far are: market analysis, customer and competitor analysis, product and price positioning, marketing channels and channel management, marketing promotions, branding, etc.

Communication Skills and Persuasive Messages is designed to improve students’ skills in developing and delivering traditional and new technological communications. The course emphasizes skills in writing for business, skills in oral presentation, interpersonal skills in business environments, and persuasive messages. For the most part we have a writing assignment every week in lab. Lecture meets only once a week.

Marketing Research and Statistics is to develop the data-analysis skills that you need to be a successful marketer. Marketing managers have unprecedented amounts of data available to assist them in making decisions. Individuals who understand how to use data to make better decisions and support their arguments with evidence have a great advantage. You will also learn how to use statistical software (SPSS) to analyze data.

All fall and winter quarter classes are mandatory for the program. Starting spring quarter, students will have the option of choosing classes.