Don Schultz speaks!

IMC and Don Schultz are synonymous to each other. Listen to this exclusive podcast where our classmates had a chance to interact with him.

Click here to listen to the podcast. http://medill-imc.podomatic.com/

Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.